Simple Micellar Gel Wash 150ml

Simple Micellar Gel Wash is a next-generation UK-brand facial cleanser that merges the effortless impurity-lifting power of micellar water technology with the lathering effectiveness of a traditional gel face wash — creating a uniquely lightweight, water-gel formula that cleanses deeply while delivering a genuine, lasting hydration boost. Part of Simple’s Water Boost skincare range — specifically developed to reverse the 5 early symptoms of dehydrated skin: dryness, roughness, feelings of tightness, dullness & dry dehydration lines — this face wash is supercharged with 4% hydrating actives including the brand’s signature PENTAVITIN™, a plant-derived active that bonds moisture to the skin like a magnet for hydration that does not wash away. Clinically & consumer-proven to not over-dry skin. 100% soap-free, alcohol-free, fragrance-free, colour-free & free from harsh chemicals. PETA-certified vegan & cruelty-free. Dermatologically tested, hypoallergenic & non-comedogenic. Suitable for all skin types including the most sensitive. 100% recyclable packaging.

Best used as Step 1 of your morning and evening skincare routines. Squeeze a small amount into the palm of the hand and gently massage into wet skin to form a soft, silky, lightweight lather. Massage across the entire face and neck in gentle circular motions for approximately 30 seconds, allowing the micellar cleansing bubbles to glide over the skin & attract makeup, dirt & impurities. Rinse thoroughly with warm water and pat dry with a soft clean towel. The formula is gentle enough for twice-daily use without over-stripping or dehydrating the skin — skin will feel refreshed, supple & comfortably moisturized immediately after rinsing. Follow with toner, serum & moisturizer to maximize the hydration benefits layered by this wash.

PENTAVITIN™ (Saccharide Isomerate) — the hero innovation of this formula — is a 100% plant-derived active that structurally mimics the natural carbohydrate complex found within the skin’s own natural moisturizing factor (NMF). Unlike conventional humectants that simply attract water temporarily, PENTAVITIN™ forms a chemical bond with the skin’s keratin proteins that locks hydration into the skin for extended periods even after rinsing — meaning the moisture boost doesn’t wash away with the formula. Panthenol (Pro-Vitamin B5) reinforces this hydrating action by deeply penetrating the skin to support the synthesis of barrier lipids, maintain continuous moisture levels throughout the day & reduce irritation & sensitivity associated with environmental stressors such as central heating, cold weather & pollution exposure. Tocopheryl Acetate (Vitamin E) provides antioxidant protection against free radical damage accumulated throughout the day, protecting skin cell integrity during the cleansing process. Pro Amino Acid Technology (Hydroxypropyl Cyclodextrin) boosts the naturally occurring amino acids within the skin to fortify the moisture-retaining barrier layer against dehydrating environmental aggressors. Glycerin & Pantolactone act as supportive humectants — drawing additional environmental moisture into the skin throughout the wash. Cocamidopropyl Betaine provides the gentle, coconut-derived surfactant system that generates the formula’s soft, silky lather while remaining non-irritating & hypoallergenic for even the most reactive skin types. Citric Acid fine-tunes the formula to the skin’s natural pH range, ensuring a comfortable, balanced post-wash skin feel.

* PENTAVITIN™ bonds moisture to skin like a magnet — hydration that lasts long after rinsing
* Micellar cleansing bubbles glide over skin, attracting makeup & dirt without harsh rubbing
* Panthenol (Pro-Vitamin B5) supports barrier lipid production & reduces post-wash irritation
* Tocopheryl Acetate (Vitamin E) neutralizes free radical damage from daily environmental stressors
* Pro Amino Acid Technology strengthens the moisture-retaining barrier against dehydrating elements
* Clinically proven to not over-dry — skin feels supple, refreshed & comfortable after every wash
* 100% soap-free, alcohol-free, fragrance-free — suitable for all skin types including sensitive
* PETA-certified vegan & cruelty-free — dermatologically tested, hypoallergenic & non-comedogenic

How to Use: Squeeze a small amount of gel wash into damp palms and work into a soft, silky lather. Gently massage onto wet skin in circular motions, covering the face and neck thoroughly. Rinse thoroughly with warm water and pat dry with a soft clean towel. Use morning and evening as the first step of your skincare routine. Follow with toner, serum, and moisturizer. For best results, use alongside other products from the Simple Water Boost range to maximize hydration throughout your skincare routine.