Simple Kind to Skin Moisturising Facial Wash 150ml

Simple Kind to Skin Moisturising Facial Wash is a UK-brand dermatologically tested, gentle foaming gel-cream cleanser that fundamentally redefines what a face wash can do — going beyond basic cleansing to actively boost skin moisture, strengthen the barrier & support natural skin resilience with every wash. Enriched with a vitamin-rich formula of Pro-Vitamin B5, Vitamin E & Pro Amino Acid Technology, this deep-cleansing formula removes every last trace of makeup, dirt, oil & grime while delivering a genuine hydrating benefit — leaving skin feeling gratifyingly clean, soft & replenished rather than tight or dehydrated. Its luxurious lathering gel-cream texture is 100% soap-free, pH-neutral & ophthalmologically tested — making it safe to use even near the delicate eye area. Free from artificial perfume, artificial colour, alcohol, mineral oils, harsh chemicals & parabens. PETA-certified vegan & cruelty-free. Non-comedogenic & dermatologically tested for all skin types including the most sensitive.

Best used as Step 1 of your morning and evening skincare routines. Wet the face with warm water, then squeeze a small amount of facial wash into damp palms and work into a rich lather. Massage gently onto wet skin in circular upward motions, covering the face and neck thoroughly. Rinse clean with warm water and pat dry gently with a soft towel. As the formula is ophthalmologically tested and safe around the eye area, it can be used with confidence for removing eye-area makeup residue. Follow with your favourite toner, serum, and moisturizer. Safe for twice-daily use — gentle enough that it will not over-strip the skin even with consistent morning & evening application.

Panthenol (Pro-Vitamin B5) is the hero moisturizing active of this formula — a humectant that attracts & retains water throughout the cleansing process, actively preventing the post-wash dryness & tightness that conventional cleansers cause. Beyond hydration, Panthenol supports the production of natural barrier lipids, reduces irritation from environmental stressors & promotes the healing of micro-damage for progressively stronger, more resilient skin with every wash. Tocopheryl Acetate (Vitamin E) works in tandem as a stable antioxidant — neutralizing free radical damage from pollution & UV exposure accumulated throughout the day, protecting skin cell integrity during cleansing & contributing to a smoother, more even-toned complexion. Bisabolol — a powerful anti-inflammatory derived from chamomile — soothes redness, calms sensitivity & delivers gentle healing properties that make this wash exceptionally well-tolerated even on reactive or irritated skin, reducing the risk of post-cleanse flushing or discomfort. Pro Amino Acid Technology (Hydroxypropyl Cyclodextrin) represents Simple’s proprietary innovation — boosting the naturally occurring amino acids in the skin to reinforce the skin’s moisture-retaining barrier against dehydrating environmental aggressors such as pollution, hard water & climate extremes. Glycerin acts as the primary humectant base, drawing environmental moisture into the skin layers throughout the wash. Decyl Glucoside & Cocamidopropyl Betaine serve as the gentle, plant-derived surfactant system that generates the rich foam while remaining non-irritating & suitable for daily sensitive skin use.

* Panthenol (Pro-Vitamin B5) actively retains moisture during cleansing & builds skin barrier resilience
* Tocopheryl Acetate (Vitamin E) neutralizes free radicals & protects skin from environmental oxidative damage
* Bisabolol (Chamomile-Derived) soothes redness, calms sensitivity & reduces post-cleanse irritation
* Pro Amino Acid Technology boosts natural skin amino acids to strengthen the moisture-retaining barrier
* Glycerin attracts & locks in moisture for a hydrated, comfortable post-wash skin feel
* 100% soap-free, pH-neutral lather — proven to boost skin moisture from the very first wash
* Ophthalmologically tested — safe to use near sensitive eye area for thorough makeup removal
* PETA-certified vegan & cruelty-free — no artificial fragrance, colour, alcohol or harsh chemicals

How to Use: Wet the face with warm water. Squeeze a small amount of facial wash into damp palms and work into a rich lather. Massage gently onto wet skin in circular upward motions. Rinse thoroughly with warm water and pat dry with a soft clean towel. Use morning and evening as the first step of your skincare routine. Follow with toner, serum, and moisturizer. Safe for daily use around the eye area. If the wash comes into contact with eyes, rinse thoroughly with warm water.