PURITO Pure Vitamin C Serum – 60ml

PURITO Pure Vitamin C Serum is an ultra-minimal 16-ingredient brightening and anti-ageing serum delivering 5% Ascorbic Acid in a 76.23% Bambusa Vulgaris (Bamboo) Water base — one of the cleanest Vitamin C formulations in Korean skincare. The formula’s pH is precisely calibrated to 3.5–4.0, the optimal low-pH range for maximum Ascorbic Acid skin penetration and tyrosinase inhibition efficacy. Packaged in a dark brown UV-protective bottle with a natural oxidation-inhibiting agent system to protect Ascorbic Acid stability throughout the bottle’s use. Free from fragrance, parabens, alcohol, surfactants, artificial colorants, and petrochemicals. Vegan. Cruelty-free. Hypoallergenic. All skin types. Made in South Korea.

Bambusa Vulgaris (Bamboo) Water at 76.23% replaces plain water as the complete aqueous base — delivering silica (a direct collagen hydroxylation cofactor), polysaccharide humectant hydration, and flavonoid antioxidants with every application, making the serum unusually comfortable and soothing for a low-pH Vitamin C formula. Ascorbic Acid at 5% provides tyrosinase-inhibiting melanin suppression for dark spot fading, direct antioxidant neutralisation of UV and pollution-generated free radicals, and fibroblast collagen synthesis stimulation for fine line reduction — all via the gold-standard biologically active Vitamin C molecule. Niacinamide delivers a second independent brightening mechanism via melanosome transfer inhibition, alongside barrier ceramide upregulation and sebum regulation. Glutathione completes the triple brightening system by redirecting melanogenesis from darker eumelanin toward lighter phaeomelanin, and additionally regenerates oxidised Ascorbic Acid within the skin to extend its antioxidant activity. Adenosine is Korean cosmetic-approved for anti-wrinkle activity, stimulating fibroblast collagen production via a separate receptor pathway from Vitamin C. Sodium Hyaluronate provides humectant hydration maintaining skin comfort at the formula’s low pH. Hydrolyzed Jojoba Esters deliver sebum-mimicking non-comedogenic emollient conditioning for a smooth, non-irritating skin feel.

• Bambusa Vulgaris (Bamboo) Water (76.23%) — silica-rich collagen cofactor + antioxidant humectant base replacing plain water
• Ascorbic Acid / Pure Vitamin C (5%) at pH 3.5–4.0 — tyrosinase inhibition, collagen stimulation, antioxidant photoprotection
• Niacinamide — melanosome transfer inhibition, barrier ceramide upregulation, sebum regulation
• Glutathione — melanogenesis redirection + Ascorbic Acid regeneration in skin for extended antioxidant activity
• Adenosine — Korean cosmetic-approved anti-wrinkle active via independent collagen synthesis pathway
• 16 ultra-minimal ingredients | Dark brown UV-protective bottle | pH 3.5–4.0 | Fragrance-free | Vegan | 60ml | Made in South Korea

How To Use: Before first use, replace the bottle lid with the pump dispenser. After cleansing and toning, apply 2–3 pumps evenly over face and neck, avoiding the eye area. Pat gently until absorbed and follow with moisturiser. A slight tingling is normal at low pH. Do not layer simultaneously with AHA, BHA, or Retinol. Always apply SPF 30 or higher sunscreen in the morning. Store away from direct sunlight. Discard if serum turns dark orange — this indicates Ascorbic Acid oxidation. For external use only. Keep out of reach of children.