MOEV Annurcatin Shampoo

MOEV Annurcatin Shampoo is a premium Korean hair strengthening shampoo that bridges the worlds of skincare and haircare — treating the scalp with the same targeted care as the skin. Formulated with 100% plant-derived surfactants, this highly concentrated, silicone-free shampoo produces abundant, fine foam that gently yet thoroughly removes sebum, impurities & scalp buildup without stripping essential moisture. Proven effective across 6 types of clinical hair loss tests, it is pH-balanced to a mildly acidic level to minimize scalp irritation — making it safe & comfortable for daily use on all hair types, including sensitive scalps. Available in 300ml for everyday use & a value-size 525ml for long-term hair transformation.

This shampoo works best as the first step of the MOEV Annurcatin™ Haircare Duo — used before the Annurcatin™ Treatment to prep the scalp & strands for maximum absorption of the treatment’s repair actives. For daily use, apply to thoroughly wet hair, massage into a rich lather focusing on the scalp, allow 30–60 seconds for the active ingredients to engage with the scalp, then rinse completely with lukewarm water. Repeat if needed. Its clean, luxurious signature scent — crisp Apple, refreshing Eucalyptus & romantic Freesia — transforms every wash into an uplifting sensory ritual.

At the heart of the formula is the proprietary Annurcatin™ Complex — Annurca Apple Extract at 20,000ppm paired with Biotin (Vitamin B7). The rare Annurca Apple from southern Italy is exceptionally rich in Procyanidin B2 & polyphenolic antioxidants that strengthen hair follicles, scavenge free radicals from the scalp & stimulate healthy hair growth from the root. Caffeine activates blood microcirculation in the scalp to wake up dormant follicles & support fuller, denser hair density. Niacinamide soothes the scalp, reinforces its protective barrier & improves elasticity for long-term scalp health. Panthenol (Pro-Vitamin B5) provides deep hydration to hair strands for lasting softness & radiant shine. A complete 22 Amino Acid complex, Wheat Gluten & Brewer’s Yeast Extract rebuild the hair’s protein structure, repair cuticle damage & deliver the brand’s signature “angel-ring” shine instantly from the very first wash. Kelp Extract, Black Bean Extract & Mung Bean Extract provide mineral-rich nourishment to support scalp vitality.

* Annurcatin™ Complex (Annurca Apple 20,000ppm + Biotin) prevents hair loss & stimulates growth
* Caffeine activates scalp microcirculation to revive dormant follicles for fuller hair
* Niacinamide reinforces the scalp barrier & reduces inflammation and irritation
* Panthenol delivers deep hair hydration for lasting softness & natural shine
* 22 Amino Acids & Wheat Gluten repair cuticle damage & restore hair protein structure
* Brewer’s Yeast & Kelp Extract nourish roots for stronger, denser-looking hair
* 100% plant-derived surfactants — gentle, rich lather with no scalp stripping
* Sulfate-free, silicone-free, paraben-free & vegan — safe for sensitive scalps

How to Use: Thoroughly wet hair with lukewarm water. Dispense an appropriate amount of shampoo into the palm and work into a rich, dense lather. Apply to the scalp and hair, massaging gently in circular motions to cleanse the scalp and work the lather through to the ends. Allow 30–60 seconds for the active ingredients to absorb into the scalp before rinsing thoroughly with lukewarm water. Repeat if desired. Follow with MOEV Annurcatin™ Treatment for the complete strengthening & shine duo.