Loreal Paris Elvive Colour Protect Caring Shampoo 400ml

L’Oréal Paris Elvive Colour Protect Caring Shampoo is a specially formulated shampoo designed to help coloured and highlighted hair retain its first-day vibrancy, brilliance, and radiance wash after wash. Whether your hair is dyed in bold shades, subtle highlights, or natural-looking tones, this shampoo works to protect your colour investment from the three most damaging threats: UV exposure, repeated washing, and heat styling. With clinically proven results showing 84% of hair colour preserved after 40 washes and 200 hours of UV exposure, it is one of L’Oréal Paris’s most trusted solutions for long-lasting colour protection. Suitable for all hair types and textures, including straight, wavy, curly, and coily hair.

The formula is powered by Ascorbyl Glucoside — known as Pure Vitamin Cg — a stable and highly effective Vitamin C derivative that brings the powerful antioxidant protection already celebrated in skincare directly to coloured hair. Vitamin Cg neutralises free radical damage from environmental aggressors that cause colour molecules in the hair strand to break down and fade over time, helping the colour stay vivid and true for significantly longer. This antioxidant action is complemented by UV Filters (including Ethylhexyl Salicylate) that shield the hair from both UVA and UVB radiation — making the formula both Sunproof and Waterproof in its colour-preserving effects.

A dual silicone system featuring Dimethicone and Amodimethicone smooths the hair cuticle, sealing in colour pigment, reducing porosity, and delivering a sleek, glossy, salon-quality finish after every wash. Guar Hydroxypropyltrimonium Chloride, a plant-derived conditioning agent, detangles and softens hair fibres during cleansing, while Cocamidopropyl Betaine and Coco-Betaine provide gentle yet effective cleansing that removes buildup without stripping the hair of its natural moisture or colour vibrancy. The result is hair that feels nourished, soft, and full of life — never dry, brittle, or dull.

• 84% colour preservation after 40 washes and 200 hours of UV exposure (instrumental test)
• Powered by Pure Vitamin Cg (Ascorbyl Glucoside) — antioxidant colour protection now available for hair
• UV Filters (Ethylhexyl Salicylate) — shields colour from UVA/UVB radiation | Sunproof & Waterproof formula
• Dual silicone system (Dimethicone + Amodimethicone) — smooths cuticle and seals in colour pigment
• Guar Hydroxypropyltrimonium Chloride — plant-derived conditioning for soft, detangled hair
• Gentle surfactant blend cleanses without stripping colour or moisture
• Protects against UV exposure, repeated washing, and environmental aggressors
• Suitable for all hair types — straight, wavy, curly, and coily | Coloured & highlighted hair
• Britain’s No.1 brand for coloured hair | Made in France | 400ml

How To Use: Apply the shampoo to wet hair and work through the lengths and ends. Massage gently into the scalp and hair, then rinse thoroughly with water. For best results, follow with the L’Oréal Paris Elvive Colour Protect Conditioner. In case of contact with eyes, rinse immediately and thoroughly with water. Suitable for regular use.