Anua Heartleaf Pore Clay Pack 100ml

Anua Heartleaf Pore Clay Pack is a thoughtfully formulated Korean pore-care clay mask from Anua — a K-beauty brand built on the philosophy of simple, effective, ingredient-focused skincare. Designed for anyone struggling with enlarged pores, excess sebum, skin congestion, or recurring blemishes, this wash-off clay mask works in just 3 minutes to deeply purify pores, absorb surface oil, and gently exfoliate dead skin cells — all while calming and hydrating the skin rather than leaving it stripped or tight. The formula’s cream-like texture with a fresh eucalyptus scent applies smoothly and comfortably, making it suitable for all skin types, including sensitive skin. What sets this clay pack apart from conventional clay masks is its dual commitment to thorough pore cleansing and simultaneous skin soothing: while the Heartysebum Clay system deep-cleans pores at the surface level, a rich botanical complex of Heartleaf, Centella, Quercetin, and skin-restoring actives ensures the skin is calmed, hydrated, and barrier-supported throughout and after the process. Made in South Korea.

The pore-cleansing and sebum-control system is built around Anua’s proprietary Heartysebum Clay — a combination of Kaolin (20%) and Bentonite (35,000ppm) as the primary absorbent clay complex, uniquely enhanced with two forms of Houttuynia Cordata (Heartleaf). Kaolin is a fine-particle natural clay that is exceptionally mild and non-irritating; it gently absorbs excess sebum and surface impurities from within the pores without the over-drying effect of harsher clays, making it the ideal primary clay for sensitive and reactive skin. Bentonite is a more powerful volcanic smectite clay with a strong negative surface charge that electrostatically attracts and binds positively charged toxins, excess sebum, bacteria, and pore-clogging debris, drawing them out of the pores for removal on rinsing. Together these two clays create a balanced, effective cleansing system — the kaolin providing gentleness and the bentonite providing depth of purification. Houttuynia Cordata Extract (10.1%) — the brand’s signature Heartleaf active — is present at a genuinely meaningful concentration and delivers potent, research-backed anti-inflammatory, antioxidant, and sebum-regulating benefits. Rich in quercitrin, isoquercitrin, and other flavonoids, Heartleaf directly calms skin inflammation, reduces redness, and helps control the overactive sebum production that drives pore congestion. Houttuynia Cordata Powder (3,060ppm) — present in two different particle sizes — provides additional mild physical exfoliation, gently lifting dead skin cells from the surface to refine skin texture without the irritation risk of coarse scrubs. Quercetin (100ppb) is a plant-derived flavonoid antioxidant with well-established anti-inflammatory and antioxidant properties; it reinforces Heartleaf’s activity in calming reactive skin and neutralising free radicals. Centella Asiatica Extract contributes additional cica-powered soothing and skin barrier support, reducing redness and helping to restore the skin’s natural defensive structure after the deep-cleansing action of the clays. Calamine — a classic dermatological soothing mineral (zinc carbonate and iron oxide) — further reduces surface irritation and redness, making this clay pack unusually gentle for a product with such effective purifying activity. The enzymatic exfoliation system is powered by Protease, a keratolytic enzyme that selectively dissolves the protein bonds holding dead corneocytes (dead skin cells) together on the skin surface, delivering smooth, refined texture without physical abrasion or chemical acid irritation — making it ideal for post-acne or sensitive skin types. Fructooligosaccharides add prebiotic support, feeding beneficial skin-surface microorganisms and helping maintain a healthy skin microbiome during and after the cleansing process. The hydration and skin-restoration complex ensures the skin is not left dehydrated after the clay’s sebum-absorbing action: Sodium Hyaluronate and Hydrolyzed Hyaluronic Acid together provide immediate and deep-layer moisture replenishment; Ceramide NP directly repairs and reinforces the skin barrier by restoring the intercellular lipid matrix of the stratum corneum; Panthenol (Pro-Vitamin B5) provides soothing, healing, and moisture-retaining support; Soluble Collagen delivers a plumping and firming effect on the skin surface; Palmitoyl Tripeptide-5 (a bioactive peptide) stimulates collagen synthesis for improved skin firmness and elasticity over time; and Beta-Glucan provides additional barrier-supporting and immune-modulating properties. Allantoin — a universally well-tolerated soothing agent — further calms any residual post-mask sensitivity. Zea Mays (Corn) Starch and Chlorella Vulgaris Powder contribute oil-absorbing and antioxidant-supporting properties respectively, while Glyceryl Glucoside and Betaine provide additional hydration support throughout the formula. Laminaria Japonica Extract (marine algae), Eclipta Prostrata Leaf Extract, and Ficus Carica (Fig) Fruit Extract round out the botanical complex with additional antioxidant, brightening, and skin-conditioning benefits.

• Kaolin (20%) + Bentonite Heartysebum Clay (35,000ppm) — dual clay system for deep pore purification, sebum absorption, and visible pore tightening
• Houttuynia Cordata Extract (10.1%) — high-concentration Heartleaf active for anti-inflammatory, antioxidant, and sebum-regulating pore care
• Dual-particle Houttuynia Cordata Powder — gentle low-irritation physical exfoliation for smoother skin texture
• Protease enzyme — keratolytic active that dissolves dead skin cells without physical abrasion or chemical acid irritation
• Quercetin + Centella Asiatica + Calamine + Allantoin — multi-layer soothing and anti-inflammatory system to calm redness during and after masking
• Ceramide NP + Sodium Hyaluronate + Hydrolyzed Hyaluronic Acid + Panthenol — barrier repair and moisture-lock system to prevent post-clay dehydration
• Soluble Collagen + Palmitoyl Tripeptide-5 + Beta-Glucan — plumping, firming, and microbiome-supporting actives for refined skin condition
• Works in just 3 minutes | Cream-like texture | Fresh eucalyptus scent
• Suitable for all skin types including sensitive skin | Made in South Korea | 100ml

How To Use: After cleansing, apply an even layer of the clay pack to dry face, avoiding the eye and mouth areas. Leave on for 3–5 minutes. Massage gently with lukewarm water and rinse thoroughly. Pat skin dry and follow with your regular toner and moisturiser. Recommended for use 1–2 times per week — adjust frequency based on your skin’s condition and sensitivity. Do not leave on longer than directed. For external use only. Avoid contact with eyes.