La Roche-Posay Pure Niacinamide 10 Serum 30ml

The La Roche-Posay Pure Niacinamide 10 Serum is a dermatologist-developed, clinically proven anti-dark spot concentrate designed to visibly fade hyperpigmentation, even out skin tone, repair the skin barrier, and reveal a brighter, more radiant complexion — even on the most sensitive skin. Formulated with a high concentration of 10% Pure Niacinamide alongside 5% HEPES and Phenylethyl Resorcinol, this multi-tasking serum delivers triple-action dark spot reduction: reducing the size, shape, and color of visible discolorations, including sunspots, age spots, post-acne marks (post-inflammatory hyperpigmentation), and uneven skin tone. Clinically proven to deliver a 35% visible reduction in discolorations after 11 weeks — with results continuing to improve for 3 weeks after use.

Niacinamide (Vitamin B3) at 10% is the hero active of this formula. At this clinically effective concentration, Niacinamide inhibits the transfer of melanin (pigment) to skin cells — directly targeting the root cause of dark spots and hyperpigmentation — while simultaneously strengthening the skin barrier, regulating sebum production, reducing inflammation, improving skin elasticity, and boosting overall radiance. It is one of the most well-researched and versatile actives in modern dermatology, and at 10% it delivers meaningful, visible results across multiple skin concerns simultaneously. HEPES (Hydroxyethylpiperazine Ethane Sulfonic Acid) at 5% acts as a gentle enzymatic exfoliant — stimulating the skin’s own natural enzymes to dissolve the bonds between surface dead skin cells, accelerating cell turnover, removing pigmented surface cells faster, and smoothing uneven texture without the irritation associated with traditional AHA/BHA acids. This makes it particularly suitable for sensitive skin types that cannot tolerate stronger chemical exfoliants.

Phenylethyl Resorcinol is a potent synthetic antioxidant and brightening molecule that works synergistically with Niacinamide to further address visible skin discolorations and boost overall luminosity. Sodium Hyaluronate attracts and retains moisture in the skin, keeping it plump, smooth, and hydrated throughout the day — while also softening the appearance of fine lines. Tocopherol (Vitamin E) provides antioxidant protection against free radical damage caused by UV and environmental exposure. Glycerin reinforces skin hydration and barrier integrity. La Roche-Posay Thermal Spring Water — the brand’s iconic selenium-rich soothing water — calms and restores the skin throughout the formula. The serum has a lightweight milky texture that absorbs quickly without leaving a greasy or sticky residue, and is oil-free, non-comedogenic, and hypoallergenic — suitable for use morning and/or evening. Dermatologically tested. Allergy tested. Made in France.

Key Benefits:

• 10% Pure Niacinamide fades dark spots, evens skin tone, strengthens the barrier & reduces inflammation
• 5% HEPES gently exfoliates via enzymatic action — smooths texture & accelerates turnover without irritation
• Phenylethyl Resorcinol synergizes with Niacinamide for enhanced brightening and discoloration correction
• Clinically proven: 35% visible reduction in discolorations after 11 weeks; results continue 3 weeks post-use
• Sodium Hyaluronate deeply hydrates, plumps skin & visibly softens fine lines
• Tocopherol (Vitamin E) neutralizes free radicals for antioxidant skin defense
• La Roche-Posay Thermal Spring Water soothes and restores sensitive and reactive skin
• Lightweight, milky texture — absorbs quickly with no greasiness or residue
• Oil-free, non-comedogenic, hypoallergenic — safe for sensitive and acne-prone skin
• Dermatologically and allergy tested — developed in collaboration with dermatologists, made in France

How To Use:

• Apply 3–4 drops morning and/or evening to a clean, dry face and neck.
• Smooth evenly over the entire face, avoiding the eye contour area.
• Allow to absorb fully before applying moisturizer.
• Always follow with broad-spectrum SPF in the morning when using brightening actives.
• For best results, use consistently for a minimum of 8–11 weeks to see visible reduction in dark spots and discoloration.