BLITHE Anti-Polluaging Cleansing Water 250ml

BLITHE Anti-Polluaging Cleansing Water is a pioneering Korean cleansing water built around BLITHE’s signature “Anti-Polluaging” philosophy — a concept that addresses the dual threat of urban pollution and premature skin aging together in a single minimalist step. Unlike conventional micellar waters, this essence-type formula is anchored by a remarkable 44.52% Himalayan Pink Salt base — replacing the typical purified water base entirely — and enriched with ten botanical extracts to deliver a cleansing experience that is simultaneously deep, nourishing & skin barrier-protective. Its light, essence-like texture glides effortlessly across the skin with minimal friction, making it particularly ideal for sensitive, mature, or easily irritated skin types. No rinsing is required after use, and in most cases double cleansing is not necessary. Paraben-free, phthalate-free, silicone-free, mineral oil-free, synthetic fragrance-free & not tested on animals.

This cleansing water functions as the first and often only cleansing step in both AM & PM routines. Soak a cotton pad with an appropriate amount of the cleansing water and gently press it onto the skin for 2–3 seconds — allowing the Pink Salt’s osmotic pressure technology to draw impurities, makeup residue, fine dust & sebum to the surface. Then wipe slowly along the skin texture in outward strokes from the center of the face, working toward the hairline. For eye makeup removal, press the saturated cotton pad onto the closed eyelid for a few seconds to dissolve mascara and eyeshadow, then wipe gently without rubbing. The lightweight, no-rinse formula leaves skin feeling clean, refreshed & hydrated — with no tightness or residue — and skin is immediately ready for the next steps of your skincare routine.

Himalayan Pink Salt (44.52%) is the cornerstone of this formula — sourced from ancient, mineral-rich salt deposits, it harnesses the principle of osmotic pressure to actively draw out and absorb impurities, fine dust particles, heavy makeup & pollution residue embedded in the skin surface, while simultaneously depositing rich iron & mineral content that soothes inflammation, restores hydration & leaves a protective mineral film on the skin without any feeling of tightness. A concentrated 5 Wild Berry Antioxidant Complex — comprising Bilberry, Blueberry, Cranberry, Raspberry & Blackberry Extracts — delivers a powerful shield of Polyphenols & Anthocyanins that neutralize free radicals from UV exposure & environmental pollutants, reduce skin inflammation, boost collagen production & help prevent the accelerated aging caused by chronic pollution exposure (polluaging). Oryza Sativa (Rice) Extract nourishes & brightens the skin with natural vitamins & amino acids, while Ipomoea Batatas (Sweet Potato) Root Extract provides additional antioxidant, skin-softening & toning benefits. Bergamot Fruit Oil delivers a subtle natural fragrance alongside its own anti-inflammatory & skin-conditioning properties.

* Himalayan Pink Salt (44.52%) uses osmotic pressure to extract impurities, fine dust & makeup residue
* Rich minerals in Pink Salt nourish, soothe & leave a protective hydrating film — no tightness
* 5 Wild Berry Antioxidant Complex shields skin from free radical damage & urban pollution aging
* Bilberry Extract reduces inflammation & boosts collagen for firmer, more resilient skin
* Rice Extract & Sweet Potato Extract brighten, nourish & soften skin during the cleansing process
* Essence-type texture minimizes friction — gentle enough for daily use on sensitive & mature skin
* No-rinse formula — double cleansing not required in most cases
* Paraben-free, silicone-free, mineral oil-free & synthetic fragrance-free clean beauty formula

How to Use: Soak a cotton pad thoroughly with an appropriate amount of cleansing water. Gently press the saturated pad onto the skin and hold for 2–3 seconds to allow the Pink Salt’s osmotic pressure to lift impurities to the surface. Wipe slowly along the skin texture in outward strokes from the center of the face. For eye and lip makeup, press and hold the pad on the area for a few seconds before wiping gently. Repeat with a fresh pad as needed until the skin is fully clean. No rinsing is required. Follow immediately with toner, serum, and moisturizer. Suitable for use morning and evening.