Wow Skin Science Vitamin C Face Cream 50ml

WOW Skin Science Vitamin C Face Cream combines the brightening efficacy of a Vitamin C serum with the nourishing depth of a rich moisturiser — using a biomimetic emulsifier system to ensure that the active ingredients are not simply sitting on the skin surface, but are delivered into the layers where they are functionally relevant.

• The dual Vitamin C brightening system addresses the two principal limitations of Vitamin C formulation in cream-type products: stability and potency. Pure L-Ascorbic Acid is highly unstable in the aqueous, near-neutral pH environment of a cream, oxidizing and losing efficacy rapidly. Magnesium Ascorbyl Phosphate (MAP) — the cream’s primary synthetic Vitamin C active — overcomes this entirely: the magnesium ion and phosphate group together provide exceptional chemical stability across the pH range typical of cream formulations (pH 5.5–7), with no tendency to yellow or oxidize during shelf life.
• The Olivem 1000 biomimetic emulsifier system (Cetearyl Olivate + Sorbitan Olivate) is the formulation technology that differentiates this cream from conventionally emulsified moisturisers. Standard emulsifiers create oil-in-water or water-in-oil emulsion droplets — structures the skin barrier does not recognize and must work to absorb. Olivem 1000, derived from olive oil fatty acids, has a unique property: when it forms an emulsion, it self-assembles into lamellar liquid crystal structures that are structurally and compositionally identical to the intercellular lipid bilayers of the human stratum corneum.
• The rich butter and oil nourishing complex provides the cream’s emollient depth and barrier repair activity. Shea Butter (Butyrospermum Parkii) is the cream’s most active butter ingredient: beyond its emollient fatty acids (Oleic, Stearic, Linoleic), it contains significant concentrations of Triterpene Alcohols — primarily Lupeol, Butyrospermol, and Amyrin — which have documented anti-inflammatory activity through inhibition of pro-inflammatory prostaglandins and NF-κB signaling.
• The 4-humectant moisture complex addresses skin hydration at multiple depths and through multiple mechanisms. Sodium Hyaluronate provides the well-known surface hydration and plumping through its extraordinary water-binding capacity. Glycerin, the most universally effective cosmetic humectant, supports the skin’s Natural Moisturizing Factor (NMF) and maintains the corneocyte water content essential for healthy desquamation.

How to Use:

• Cleanse the face with a gentle cleanser and pat dry.
• Apply the required amount to the face and neck using gentle upward circular motions until fully absorbed.
• Use morning and/or evening as the moisturising step in your skincare routine.
• When used during the day, always follow with a broad-spectrum sunscreen SPF 30 or higher — Vitamin C actives are photoprotective but do not replace sunscreen, and consistent sun protection maximises brightening results.
• For best brightening results, use consistently for a minimum of 4–6 weeks.
• Patch test recommended for first-time use.