Wow Skin Science Apple Cider Vinegar Shampoo 300ml

WOW Skin Science Apple Cider Vinegar Shampoo is designed around a core insight that is often overlooked in hair care: the scalp’s pH environment is as important as its cleanliness. The scalp and hair fiber naturally maintain a mildly acidic pH of approximately 4.5–5.5, which keeps the hair cuticle closed, lying flat, and light-reflective. Conventional shampoos — particularly those based on harsh sulphates — are often alkaline (pH 6–8), and even hard tap water (pH 7–8.5) applied daily gradually raises the scalp’s pH. This opens the cuticle, increases porosity, promotes frizz, dulls shine, and creates conditions hospitable to the alkaline-preferring Malassezia fungus that drives dandruff. This formula addresses that root cause directly, while simultaneously delivering DHT-blocking, conditioning, and growth-supportive actives.

• The 5-surfactant sulphate-free cleansing system replaces conventional SLS/SLES with five mild, plant-derived surfactants covering complementary cleansing mechanisms. Caprylyl/Capryl Glucoside — a C8/C10 alkyl polyglucoside derived from coconut and corn glucose — is Ecocert/Cosmos certified and among the most gentle primary surfactants used in professional shampoo formulation.
• Organic Apple Cider Vinegar from Himalayan apples is the formula’s primary scalp therapeutic. The ACV used is unfiltered, unpasteurized, and unrefined — retaining the “mother” (a complex matrix of cellulose, beneficial bacteria, and enzymatic byproducts of the fermentation process that contain the bulk of ACV’s polyphenol and probiotic activity).
• The dual DHT-blocking botanical complex addresses the hormonal dimension of hair loss and thinning. Androgenetic hair loss — the most prevalent form of hair thinning in both men and women — is driven by Dihydrotestosterone (DHT), produced in the scalp when the enzyme 5α-reductase converts circulating testosterone.
• D-Panthenol (Pro-Vitamin B5) penetrates through the hair cuticle into the hair cortex, where it is converted by cellular enzymes to Pantothenic Acid — a B-vitamin that acts as a humectant within the hair fiber itself, binding water to the cortex and measurably increasing the diameter of each individual hair strand. This “thickening” effect is detectable by tactile feel and hair density assessment after regular use.

How to Use:

• Wet hair thoroughly with warm water before applying.
• Apply a generous amount of shampoo and massage gently all over the scalp with fingertips (not nails) for 2–3 minutes — allow the ACV actives to work on the scalp surface during massage.
• Rinse thoroughly and follow with a cold water rinse to help seal the cuticle and lock in shine.
• Let hair air-dry where possible.
• For best results, use 2–3 times per week as a regular scalp-balancing shampoo, or as needed as a clarifying treatment to remove heavy product or mineral buildup.
• Follow with a conditioner to restore softness and manageability after cleansing.