ANUA BIRCH MOISTURE BOOSTING CREAM 50ml

Anua Birch 70% Moisture Boosting Cream is the moisturiser counterpart to Anua’s Birch 70% Moisture Boosting Serum — a subacidic, cream-format daily moisturiser that carries the same signature 70% Japanese White Birch Water base and 10-type Hyaluronic Acid hydration system into a richer, more occlusive emulsion texture designed to deliver deeper, longer-lasting moisture sealing and barrier nourishment as the final step of the skincare routine. Formulated at pH 5.0, the cream closely mirrors the skin’s natural acid mantle to maintain optimal pH balance, support the microbiome, and reinforce the moisture barrier from the outside in. Despite being a cream, the texture is notably lightweight, gel-cream in character — it spreads effortlessly, absorbs quickly without stickiness or greasiness, and leaves a smooth, softly matte finish that performs well as a makeup base. It has been praised for eliminating dullness and flakiness and improving the adherence of makeup applied over it. Fragrance-free, non-comedogenic, hypoallergenic, vegan, and cruelty-free. Suitable for all skin types including sensitive, oily, acne-prone, and dry skin. This is the renewed (reformulated) version of the Birch 70 Moisture Boosting Cream. Made in South Korea.

Betula Platyphylla Japonica Juice — Japanese White Birch Water — constitutes 70% of the total formula and serves as both the primary solvent base and the primary hydrating active. Birch sap is a naturally harvested spring ingredient collected from Japanese white birch trees; it is intrinsically rich in naturally occurring amino acids, vitamins C and B (including niacinamide), minerals, antioxidant polyphenols, and naturally occurring sugars including xylitol, fructose, and glucose. In skincare, birch water functions as a potent multi-functional base: it hydrates the skin deeply through its sugar and amino acid content, provides antioxidant protection against environmental damage, supports a reduction in dark spots and uneven pigmentation through its natural vitamin C and niacinamide content, and helps maintain the skin’s natural pH balance through its subacidic character. Its use at 70% concentration means the formula delivers a clinically meaningful dose of all these benefits with every single application. The 10-type Hyaluronic Acid complex in the cream mirrors the layered HA system used across the Birch line — comprising multiple molecular-weight forms of hyaluronic acid including the cationic Hydroxypropyltrimonium Hyaluronate for substantive surface binding and wash-off resistance, standard Sodium Hyaluronate for high-capacity surface hydration, Sodium Acetylated Hyaluronate for improved skin retention and prolonged moisture delivery, Hydrolyzed Hyaluronic Acid for deeper epidermal penetration, free Hyaluronic Acid for direct humectancy, Sodium Hyaluronate Crosspolymer for durable moisture-sealing film formation on the skin surface, and further HA variants for comprehensive multi-depth coverage. Together they provide continuous, multi-layer hydration throughout the stratum corneum at varying penetration depths and retention times. The ABC Complex is the formula’s dedicated soothing and oil-balance system: Allantoin is a naturally derived skin-conditioning active with emollient, wound-healing, and anti-irritant properties that softens, soothes, and protects reactive or sensitised skin; Betaine, sourced from sugar beet, is an osmoprotectant humectant that soothes, hydrates, and contributes to a comfortable, non-sticky skin feel; and Cucumis Sativus (Cucumber) Fruit Extract is a cooling, astringent, and antioxidant-rich botanical that calms redness and irritation while helping regulate the skin’s water-oil balance — making the formula appropriate for oily and combination skin as well as dry and sensitive types. Panthenol (Pro-Vitamin B5) soothes, heals, and conditions the skin barrier, reinforcing its integrity and providing sustained comfortable moisture. Squalane is a plant-derived, skin-identical emollient lipid that replenishes the skin surface’s natural lipid content, seals in moisture through a lightweight occlusive effect, and improves skin softness and smoothness without greasiness or pore-clogging — one of the most universally compatible emollients available across all skin types including acne-prone. Caprylic/Capric Triglyceride is a light, non-greasy coconut-derived emollient and solvent that further enhances skin smoothness and the formula’s spreadability. Gluconolactone is a Polyhydroxy Acid (PHA) — the gentlest family of chemical exfoliants — that provides very mild surface renewal at a pH-compatible concentration, gradually loosening and removing dead skin cell buildup to refine texture, restore radiance, and prevent dullness and flakiness; it is well-tolerated by sensitive skin and does not cause the irritation associated with AHAs. Hydrogenated Lecithin is a phospholipid emulsifier that reinforces the skin’s own lipid bilayer structure, supporting barrier integrity and contributing to the cream’s stable, skin-compatible emulsion texture. Dipotassium Glycyrrhizate is a liquorice-derived potassium salt with potent anti-inflammatory and redness-reducing properties that soothes sensitised or reactive skin. Tocopherol (Vitamin E) provides antioxidant protection and reinforces the skin’s natural lipid barrier. Malachite Extract, derived from the mineral malachite, is rich in copper and natural antioxidants that help neutralise oxidative stress and support a clearer, more even complexion tone. Dextrin is a polysaccharide humectant and film-former that adds a silk-like skin feel and gentle moisture-retention properties. The emulsion system is stabilised by Polyglyceryl-2 Stearate, Glyceryl Stearate, Stearyl Alcohol, Sorbitan Isostearate, Palmitic Acid, and the polymer pair Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer and Ammonium Acryloyldimethyltaurate/VP Copolymer — together creating a lightweight, stable, fast-absorbing cream texture that does not feel heavy or occlusive on the skin. The formula also incorporates five complementary botanical extracts: Gardenia Florida Fruit Extract (brightening and antioxidant), Ulmus Davidiana Root Extract (deeply hydrating polysaccharides), Pinus Palustris Leaf Extract (antioxidant and skin-conditioning), Pueraria Lobata Root Extract (kudzu root — isoflavone-rich with firming and antioxidant activity), and Oenothera Biennis (Evening Primrose) Flower Extract, which provides gamma-linolenic acid-related barrier-nourishing and anti-inflammatory support.

• 70% Japanese White Birch Water (Betula Platyphylla Japonica Juice) — subacidic functional base delivering natural amino acids, vitamins C & B, minerals, antioxidants, and pH-balancing hydration
• 10-type Hyaluronic Acid complex — multi-molecular-weight HA system for comprehensive, multi-depth, sustained humectant hydration
• ABC Complex (Allantoin + Betaine + Cucumber Fruit Extract) — soothing, oil-balancing, and anti-irritant complex for sensitive and combination skin
• Squalane — plant-derived skin-identical emollient for lightweight moisture sealing without greasiness; non-comedogenic and universally compatible
• Panthenol (Pro-Vitamin B5) — soothes, heals, and reinforces the skin barrier for all-day comfort and resilience
• Gluconolactone (PHA) — gentlest chemical exfoliant for mild daily surface renewal, texture refinement, and radiance restoration without irritation
• Hydrogenated Lecithin — phospholipid emulsifier supporting the skin’s natural lipid bilayer and barrier integrity
• Dipotassium Glycyrrhizate — liquorice-derived anti-inflammatory for calming redness and soothing reactive skin
• Malachite Extract + Tocopherol — mineral and vitamin antioxidant system for free radical defence and clarity
• pH 5.0 subacidic formula | Lightweight gel-cream texture | Matte finish | Makeup-base friendly | Fragrance-free | Non-comedogenic | Hypoallergenic | Vegan | Cruelty-free | All skin types | Made in South Korea | 50ml

How To Use: As the moisturising step of your skincare routine, apply a moderate amount evenly over the face and neck, avoiding the eye and mouth areas. Gently pat into the skin for better absorption. Use morning and evening. Can be applied directly after serum or essence. Follow with sunscreen during daytime use. For external use only. Avoid direct contact with eyes. Keep out of reach of children.