Anua Rice 70 Intensive Moisturizing Milk 150ml

Anua Rice 70 Intensive Moisturizing Milk is the moisturising lotion in Anua’s Rice line — a 51-ingredient, comprehensively formulated milky lotion that uses Anua’s proprietary Anua Rice Water+™ system as its functional base to deliver simultaneous brightening, deep barrier repair, multi-layer hydration, and glow amplification in a single lightweight daily moisturiser. The formula is built around four concentrated rice-derived actives working in synergy: Oryza Sativa Rice Bran Water at 71% replaces plain water as the formula’s complete liquid base; Oryza Sativa Rice Extract at 3,767ppm provides concentrated rice bioactives; and Oryza Sativa Rice Seed Protein and Hydrolyzed Rice Protein each at 3,000ppb deliver rice-derived structural protein actives. Together this four-component Anua Rice Water+™ complex makes this one of the most rice-concentrated moisturisers available in the Korean skincare market, delivering the full spectrum of rice’s well-documented skincare benefits — brightening, barrier nourishing, smoothing, anti-ageing, and hydrating — at levels that go well beyond a cosmetically marginal rice extract addition. Its texture is a characteristic milky lotion — lighter and more fluid than a cream, with a silky, fast-absorbing quality that glides on effortlessly, absorbs without stickiness or heaviness, and leaves a dewy, glass-skin luminosity on the skin surface. Clinically tested and shown to boost the skin’s natural glow by 101.688% after four weeks of consistent use. Fragrance-free, paraben-free, and sulfate-free. Suitable for all skin types including sensitive and oily. Made in South Korea.

Oryza Sativa Rice Bran Water at 71% is the bioactive aqueous extract drawn from the rice bran layer — the outermost nutritive envelope of the rice grain — which is uniquely rich in gamma-oryzanol, ferulic acid, tocotrienols, phytic acid, polysaccharides, naturally occurring amino acids, B-complex vitamins (B1, B2, B3, B6), and trace minerals. These compounds collectively contribute potent antioxidant protection against UV and environmental free radicals, brightening activity through ferulic acid and gamma-oryzanol’s tyrosinase-suppressing properties, barrier-nourishing lipid replenishment, and anti-inflammatory polysaccharide activity — all delivered from the very first and most abundant ingredient. Oryza Sativa Rice Extract at 3,767ppm provides a concentrated secondary rice bioactive boost, contributing additional gamma-oryzanol, allantoin, and polysaccharide content that deepens the brightening and soothing activity of the rice bran water base. Oryza Sativa Rice Seed Protein and Hydrolyzed Rice Protein, each at 3,000ppb, are rice-derived protein fractions that form a flexible conditioning film on the skin surface — improving elasticity and firmness feel, strengthening the skin surface’s structural integrity, reducing transepidermal water loss through a protective protein barrier layer, and providing amino acid nourishment that supports the skin’s own natural moisturising factor (NMF) synthesis. Niacinamide is the formula’s core brightening and barrier-reinforcing vitamin B3 active — it inhibits melanosome transfer to progressively fade post-blemish marks and uneven pigmentation, stimulates ceramide synthesis in the stratum corneum alongside the formula’s dedicated ceramide complex, regulates sebum in oily skin zones, reduces enlarged pore appearance, and delivers well-documented anti-inflammatory benefits for acne-prone and sensitive skin. The 5-type Ceramide complex — comprising Ceramide NP, Ceramide AS, Ceramide AP, Ceramide NS, and Ceramide EOP — is the formula’s most structurally comprehensive barrier-repair system. Each ceramide type represents a distinct structural subclass of the sphingolipids that naturally make up approximately 50% of the skin’s intercellular lipid matrix: Ceramide NP (formerly Ceramide 3) is the most abundant naturally occurring ceramide in the stratum corneum; Ceramide AS contains an alpha-hydroxy fatty acid component that contributes to lamellar bilayer structural stability; Ceramide AP pairs an alpha-hydroxy fatty acid with the phytosphingosine base for enhanced barrier repair in atopic and dry skin; Ceramide NS (formerly Ceramide 2) is the second most abundant ceramide in healthy skin and has been shown to reduce TEWL and improve barrier recovery speed; Ceramide EOP (formerly Ceramide 1) is the linoleic acid-esterified ultralong-chain ceramide that forms the outermost lamella of the stratum corneum barrier structure and is the ceramide most depleted in atopic dermatitis. Together all five ceramides reconstitute the complete natural ceramide profile of a healthy stratum corneum for comprehensive, multi-lamellar barrier restoration. Phytosphingosine and Cholesterol complete the skin-identical lipid trio — alongside ceramides, these are the three essential components of the lamellar body lipid system, supplying all three lipid classes necessary for full barrier reconstitution. Squalane is a skin-identical, non-comedogenic emollient derived from sugarcane or olive that closely mimics the natural squalene in human sebum — deeply moisturising, antioxidant, and anti-inflammatory with a uniquely lightweight, non-greasy feel. The Triple Hyaluronic Acid system — Sodium Hyaluronate (surface and upper epidermal humectancy), Hydrolyzed Hyaluronic Acid (low-molecular-weight deeper penetration), and Sodium Acetylated Hyaluronate (amphipathic super-HA with both water and lipid affinity for enhanced retention) — delivers multi-depth, multi-mechanism humectant hydration throughout the stratum corneum. Ectoin is a naturally occurring extremolyte — a stress-protection molecule produced by microorganisms living under extreme environmental conditions — that forms a strong hydration shell around skin proteins and cell membranes, protecting them from dehydration, heat, UV radiation, and environmental pollution damage; clinical evidence supports its ability to reduce skin reactivity, improve barrier function, and protect against UV-induced inflammatory responses. Limnanthes Alba (Meadowfoam) Seed Oil is an exceptionally stable, non-greasy emollient rich in very-long-chain fatty acids (C20–C22) that closely mimics the lipid profile of human sebum, providing deeply conditioning emolliency and improved barrier lipid stability. Adenosine is an endogenous nucleoside with well-validated anti-wrinkle efficacy — it stimulates fibroblast proliferation and collagen type I and III synthesis, reduces the depth and visibility of fine lines, and provides anti-inflammatory support. Lactobacillus Ferment Filtrate is a postbiotic ferment rich in DNA repair enzymes, organic acids, and B-vitamins that supports the skin microbiome and contributes to an even-toned, healthy-looking glow. Allantoin provides anti-irritant, keratolytic, and wound-healing support, smoothing the skin surface and calming reactive or irritated skin. Cocos Nucifera (Coconut) Oil and Oryza Sativa Rice Bran Oil contribute additional emollient and barrier-nourishing plant lipids with naturally occurring tocopherols and plant sterols. Tocopherol (Vitamin E) provides antioxidant formula stabilisation and skin-protective free-radical scavenging.

• Anua Rice Water+™ — four-component rice active system: Rice Bran Water (71%) + Rice Extract (3,767ppm) + Rice Seed Protein (3,000ppb) + Hydrolyzed Rice Protein (3,000ppb) — most rice-concentrated moisturiser in the Anua line
• Niacinamide — brightening, sebum-regulating, pore-minimising, and ceramide-synthesis stimulating Vitamin B3 active
• 5-type Ceramide complex (Ceramide NP + AS + AP + NS + EOP) — complete multi-subclass ceramide system that reconstitutes the full natural stratum corneum ceramide profile for comprehensive barrier restoration
• Phytosphingosine + Cholesterol — complete the skin-identical lamellar lipid trio alongside ceramides for full barrier reconstitution
• Triple Hyaluronic Acid (Sodium Hyaluronate + Hydrolyzed Hyaluronic Acid + Sodium Acetylated Hyaluronate) — multi-depth, multi-mechanism humectant hydration system
• Ectoin — extremolyte stress-protection molecule for barrier stabilisation, dehydration resistance, and UV inflammatory protection
• Squalane — skin-identical, non-comedogenic emollient for lightweight moisture-sealing and antioxidant conditioning
• Limnanthes Alba (Meadowfoam) Seed Oil — ultra-stable, sebum-mimicking long-chain fatty acid emollient and barrier lipid
• Adenosine — fibroblast-stimulating anti-wrinkle and collagen-synthesis active
• Lactobacillus Ferment Filtrate — postbiotic microbiome support and DNA-repair enzyme complex
• Allantoin — anti-irritant, keratolytic, and wound-healing surface smoother
• Clinically shown to boost natural glow by 101.688% after 4 weeks | 51 ingredients | Lightweight milky texture | No stickiness | Fragrance-free | Paraben-free | Sulfate-free | All skin types | AM & PM use | Made in South Korea | 150ml

How To Use: After cleansing and toning, pump once or twice onto fingertips and smooth evenly over the face and neck. Gently pat until fully absorbed. Use morning and evening. In the morning, follow with SPF 30 or higher sunscreen. Can be layered for additional moisturisation in dry conditions. Designed to work synergistically with other Anua Rice line products (toner and serum) for step-by-step layered hydration. For external use only. Avoid direct contact with eyes. If product contacts eyes, rinse thoroughly with water. Keep out of reach of children.